Make Your Book Talk: Getting Reviews and Building Buzz

Advance reviews can be a powerful tool for building credibility and generating buzz before—and after—your book launches. But with so many review sites, paid services, and individual reviewers available, it can be difficult to know where to start or which opportunities are worth your time and money.

In this workshop, authors will learn how to build an effective advance review strategy, including:

• Understanding your options: A breakdown of review websites, paid review services, and other avenues for securing reviews, including the pros, cons, costs, and what to look for—and watch out for—when choosing a service.

• Reaching out for reviews: Learn how to identify potential reviewers and fellow authors and craft professional, effective outreach emails that make them more likely to say yes.

• Making reviews work for you: Discover how to turn positive reviews into marketing assets for your book, from your website and social media to promotional materials, retailer pages,…